Team GB, Paralympics GB, Get Set & London 2012 Olympics

Task – Get Set required an identity and brand that would work alongside Team GB and Paralympics GB. They needed to engage with all school age children in England during the Olympic Games by providing educational and activity packs and promotional items. Solution – Created a visual identity and brand that would appeal to school aged children. The design of the Get Set logo is fun and vibrant through the use of primary colour whilst being accessible and compliments the partner logos when all three are used. The logo is versatile to be used across all media and packaging.


London 2012 Olympics
Annual reports and guides for athletes, officials and media for the time spent at the Olympic village and olympic venues. 
The creation of a custom London 2012 colour swatch book. Every brand colour with breakdown was printed on all the different stock types and weights used for the different materials. The swatch book was sent to all printers to colour match their printing to.
↑Back to Top

Insert copy here, which should vary depending on your region. Accept